FREE Vouchers

With Healthy Start, you get free vouchers every week to spend on milk, plain fresh and frozen fruit and vegetables, and infant formula milk. You can also get free vitamins.

If you’re more than 10 weeks pregnant or have a child under 4, you may be entitled to get help to buy healthy food and milk.


If you’re eligible, you’ll be sent a Healthy Start card with money on it that you can use in some UK shops. We’ll add your benefit onto this card every 4 weeks.

Get help to buy food and milk (the Healthy Start scheme)

You can use your card to buy:

• Plain liquid cow’s milk

• Fresh, frozen, and tinned fruit and vegetables

• Fresh, dried, and tinned pulses

• Infant formula milk based on cow’s milk

You can also use your card to collect:

• Healthy Start vitamins – these support you during pregnancy and breastfeeding

• Vitamin drops for babies and young children – these are suitable from birth to 4 years old

How much will I get for my children?

• £4.25 each week of your pregnancy (from the 10th week of your pregnancy)

• £8.50 each week for children from birth to 1 year old

• £4.25 each week for children between 1 and 4 years old


Further information can be found here:

How to apply?

Visit the Healthy Start website to find out if you are eligible and for information about how to apply:


Call the Healthy Start helpline on: 0300 330 7010


Where can I use my vouchers?

You can use your card in most places that sell milk, infant formula, fruit, and vegetables. These include:


• supermarkets

• convenience stores

• grocery stores

• drug stores and pharmacies

• markets

• dairy products stores

• news dealers and newsstands

• freezer and locker meat provisioners (such as butcher shops)

• petrol stations


They must display a Mastercard® symbol. The symbol is normally shown on the shop door or at the till. Ask an employee inside the shop if they take Mastercard if you’re unsure.

Did you know?

Over 1500 eligible families in Luton are not signed up to the scheme and are missing out on getting this support.

© Groundwork East 2023

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